Frûche camps it up with Miss J
America’s Next Top Model presenter J Alexander, otherwise known as Miss J, fronts a new print and outdoor campaign for Frûche, created by BMF’s Melbourne office.
In the ads, the fromage frais brand has been re-positioned as “more sophisticated, modern and relevant”, according to brand manager Brooke Tierney.
“Frûche is a product that’s a little bit different,” said Tierney. “We wanted to create a campaign that was a little bit different; bringing some style to the supermarket dairy aisle by giving it a new dimension. I think we have achieved that.”
The campaign includes a strong PR component, events and sponsorship. The PR business was awarded to Melbourne-based PR agency Style Counsel following a competitive pitch.
Credits:
- Client: Frûche
- Brand manager: Brooke Tierney
- Advertising agency: BMF Melbourne
- PR agency: Style Counsel
- Media: Starcom MediaVest Group
topics
BMF Melbourne
Right, and the idea is?
User ID not verified.
@ Ron Jeremy – the point is… the cool kids in the playground thinks it’s cool?
User ID not verified.
Horrible, horrible brand ambassador. ‘Miss J’ would turn me off buying this brand.
User ID not verified.