Fruit producers turn time bandits in cinema ad

An ad campaign featuring the time travelling adventures of a fruit thief is currently running in Australian cinemas to promote the fruit Achacha, which is now being grown in Australia for the first time.

Titled The Chase, the short is directed by Carl Firth.

As well as the cinema ad, the launch of the fruit is being supported by the Achacha website and a presence on Twitter and Facebook. Originally a Bolivian fruit named achachairú, it is now being grown in North Queensland.


  • Directed by Carl Firth
  • Produced by Dean Nye
  • Cinematography by Simon Morris
  • Editing by Kento Watanabe
  • Music by Zac Cranko
  • Sound Design by Nathaniel Watkins

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.