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Fujitsu sets out to conquer ‘Hot-Summer-Nightis’ in latest campaign

Curing Australians of ‘Hot-Summer-Nightis’ is the promise of Fujitsi Australia’s latest campaign for ducted air conditioning systems.

Starring its brand ambassador, former Australian cricket player Mark Taylor, the ad shows a family suffering from “heavy eyes, tiredness, lack of concentration” looking dishevelled at the breakfast table.

Created by 303 MullenLowe, the spot shows the family suffering from ‘Hot-Summer-Nightis’ and pouring juice into cereal in ‘Exhibit A’, while in ‘Exhibit B’ the family is shows looking happy, healthy and well rested, thanks to air conditioning.

The 30 second television commercial promotes Fujitsu’s ‘Cool Finance’ deal a no interest and no deposit for up to five years.

The summer campaign follows on from the brands ‘The Evolution of Home Heating’ winter campaign which also starred Taylor as ‘evolution man’.

Credits:

  • Client: Fujitsu Australia
  • Dave Smith: General Manager – Sales & Marketing
  • Zdenka Micallef: Brand Manager – Strategy & Planning
  • Katherine Bond: Brand Manager – Trade & Marketing
  • Agency: 303 MullenLowe
  • ECD: Richard Morgan
  • Creative Directors: Adam Whitehead & Sean Larkin
  • Art Director: Anna Farrell
  • Copywriter: Molly Cathcart
  • Managing Partner, Client Services: Matt Clarke
  • Head of Strategy: Jon McKie
  • Planner: Mil Djurovic
  • Business Director: Meredith Raskopf
  • Business Executive: Rebecca Grapiglia
  • Head of Print Production: Brett Griffiths
  • Designer: Davina Milne
  • Head of TV: Sean Ascroft
  • Photography: Toby Burrows
  • Production Company: FilmGraphics
  • Director: Ariel Martin
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