Funlab’s Strike undergoes rebrand via FutureBrand Australia

April 29, 2024 9:14

Funlab has launched revamped branding for Strike in an effort to modernise and bring more energy into the brand, developed in partnership with FutureBrand Australia.

The new branding includes strategy, identity and experience – aiming to show Aussies that Strike is so much more than just bowling.

Described as a brand “full of more energy than ever”, the refresh hopes to “deliver the brand’s magic into the real world”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.