Funlab’s Strike undergoes rebrand via FutureBrand Australia
Funlab has launched revamped branding for Strike in an effort to modernise and bring more energy into the brand, developed in partnership with FutureBrand Australia.
The new branding includes strategy, identity and experience – aiming to show Aussies that Strike is so much more than just bowling.
Described as a brand “full of more energy than ever”, the refresh hopes to “deliver the brand’s magic into the real world”.
“It has been an honour to work with FutureBrand to reinvigorate our oldest and best loved brand,” said Oonagh Flanagan, chief marketer at Funlab.
“Strike has been a stalwart for over two decades and the work that has been done will ensure that it remains so for decades to come. It’s bright, it’s vibrant, it’s fun and it’s inclusive – all of the things we know and love about this wonderful brand,” she continued. “I am excited to see how guests old and new react.”
Funlab previously engaged with Futurebrand, to reimagine its masterbrand and portfolio of experiences – including Strike, Holey Moley, Hijinx Hotel, La Di Darts, Archie Bros. and B. Lucky & Sons. The masterbrand hopes to better connect Funlab to its portfolio, while putting its people at the core of the business.
Rich Curtis, CEO of FutureBrand Australia, said: “Working with Funlab is fun personified, all the more so when helping to transform and future-proof a brand as loved as Strike.
“Our research and immersion surfaced how there’s always more than you expect at Strike, and so the brand strategy had set the platform for not only a rejuvenated, expressive brand identity but also an all-the-more wonder-filled experience. After all, successful brands are created with purpose, but ultimately defined by experience.”
Strike’s new brand experience is being rolled out across its 20 venues progressively.
Keep up to date with Mumbrella Daily
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
topics
Funlab
FutureBrand
FutureBrand Australia
Oonagh Flanagan
rebrand
Rich Curtis
strike
Strike Bowling
FutureBland
User ID not verified.
That’s award winning work right there….
User ID not verified.
Have your say