Future Brand promotes Nick Sykes to global CEO

IPG-owned Future Brand has promoted its international president, Nick Sykes, to global CEO, effective immeditately.

Sykes takes over from the incumbent Patrick Smith who has held the role for 11 years, and will continue with the company in an advisory role.

Nick Sykes has been promoted to global CEO of Future Brand

Sykes has been with the company for almost nine years, starting in 2010 as managing director and progressing to London CEO and EMEA president, then international president in 2017. Prior to Future Brand he was managing director at McCann Worldgroup in London.

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