Gaines promoted to national role at Maxus

Media agency Maxus has announced the promotion of Sydney MD David Gaines to national CEO.  

The move will see Melbourne MD Richard Smith reporting in to Gaines while Ron Bartlett – previously chairman – moves into the role of non-executive chairman.

Neil Stewart, Maxus’s regional APAC CEO, said:“Our ambition for Maxus in Australia is very high. David is the best we have in the region to really deliver the combination of data driven insights and big idea creativity into our people and processes.”

Gaines said: “We’ve managed to leverage the relative strengths of the offices to good effect in the last 18 months. Now that we have a clear position and direction into which the Maxus product will evolve, we need to move from just doing tactically what’s been right to also having a clear national strategy for us over the next 2-3 years”


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