Top marketers from GSK, iSelect, Garmin and Flordis join Mumbrella’s Health & Wellness Summit

Top marketers from GSK, Flordis and iSelect will be on a panel talking candidly about the state of the industry and their plans for the next few months, at the upcoming Mumbrella Health & Wellness Marketing Summit.

GSK’s Brad Cook, SFI Australia’s Michael Aylward and iSelect’s Geraldine Davys are on the final panel to be announced for the summit, with the Australia general manager of wearable tech giants Garmin also joining another session looking at the state of the wearables market at the conference on September 6.

Adam Howarth will join Amelia Phillips, the co-founder of the enormously successful Michelle Bridges 12 Week Body Transformation program, to talk about how their companies are incorporating fitness trackers into their business models.

Garmin’s Adam Howarth

This year’s event will also feature headline speaker Tanya Joseph, founder of the UK’s enormously successful This Girl Can campaign; Lola Berry, the nutritionist behind the worldwide-smash 20/20 diet; and Luke Benedict and Jacqui Mooney, the editors of Men’s and Women’s Health in Australia.

The one-day event will be hosted by ABC Radio National’s Dr Norman Swan and will feature nearly 40 of the industry’s biggest names at the Amora Hotel Jamison Hotel in Sydney.

This Girl Can’s Tanya Joseph

Topping the list is Tanya Joseph, a London-based marcomms exec who created the UK’s This Girl Can initiative.

With the tagline “I jiggle therefore I am”, the 2015 video and viral campaign showed women of different shapes and sizes exercising – addressing statistics that showed girls were scared to play sport because they felt other women were judging them.

The smash-hit campaign inspired 2.8m people to get active and has recently been adopted by the Victorian government.

Other highlights of this year’s event include:

• Lola Berry, the nutritionist behind the 20/20 Diet, will explain how she differentiated herself in the now saturated health space.
• Jacqui Cole, Facebook’s head of e-commerce, interviews Instagram fitness guru Kayla Itsines and her business partner Tobias Pearce to find out they harnessed social media to gain nearly 20 million followers.
• Megan Treston, the executive director of market research leaders Nielsen, will examine how Aussies perceive the health industry in 2017, and what products they are spending money on.
• A program on how to market health products and services for men, with panellists including Men’s Health editor Luke Benedictus.
• Jacqui Mooney, the editor of Woman’s Health, argues why print is still important in selling health and wellness services.

To get your tickets and see the full line up click here.

Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

topics Adam Howarth Amelia Phillips brad cook Geraldine Davys health and wellness summit Jacqui Mooney Lola Berry luke benedict megan treston Michael Aylward Tanya Joseph

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