Garnier Australia unveils campaign featuring The Project’s Carrie Bickmore

Garnier Australia has rolled out its first ads featuring ambassador Carrie Bickmore since the host of Ten’s The Project was named as the face of the brand in November last year.

Created by Publicis Mojo Melbourne, the campaign features Bickmore promoting the Garnier BB cream and the Nutrisse hair colour.

Garnier Australia marketing director Paul Hyde said: “Carrie is the perfect spokesperson for Garnier and we have had a fantastic time working together on the brand.  She has such a natural, honest and fun relationship with her audience in Australia, something really unique and accessible which made her a perfect fit to join the Garnier team.

“Garnier’s work with Carrie is ongoing and we have loads in the pipeline – but we have kicked off this week with campaigns on our BB cream and Nutrisse hair colour.

“Our next campaign will be for our fastest growing and most innovative skincare product – Micellar Cleansing Water.  All campaigns have a huge digital focus where Carrie’s strong connection with Australian women will really come to life.  The campaigns will also have a heavy presence in TV, magazines and instore activation with our retail partners.”

Bickmore said: “I am so excited to be joining the Garnier family. It’s a brand that I have loved and followed since I was a teenager and I was really excited, and really honoured, when I was approached to become a part of the Garnier family.”


  • Client: Garnier Australia
  • Paul Hyde, Marketing Director
  • Madeline Curran, Group Brand Manager
  • Louise Byron, Group Brand Manager
  • Georgia Reid, Group Communications Manager
  • Creative agency: Publicis Mojo Melbourne
  • Media agency: Carat Melbourne
  • Digital agency: Isobar
  • Communications agency: Maverick PR

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