Gatecrasher wins Fairfax Rich Media design competition
Creative agency Gatecrasher has won the Fairfax Rich Media competition with its ‘Scratch and Win’ creative with the company’s digital project manager, Scott Pelham, travelling to the South by South West conference in Austin, Texas in March.
From left to right: Adam Barker, Creative Director, Gatecrasher; Scott Pelham, Digital Project Manager, Gatecrasher; and Marnie McKeown, WA and SA State Director at Fairfax Media.
The announcement;
Gatecrasher Wins Fairfax Rich Media Design Competition
~ uses new rich media ad formats to showcase agency talent ~
Creative advertising agency, Gatecrasher, has won the Fairfax Rich Media competition with its ‘Scratch and Win’ creative, sending Digital Project Manager, Scott Pelham to be inspired at the world’s biggest creative conference in Austin, Texas in March.
Pelham’s creative, chosen by a judging panel comprising Matt Rowley CRO, Chris Breen, Head of The Studio at Fairfax, and Mike Thomas, Creative Director The Studio at Fairfax, also wins Gatecrasher a $30k digital media package across the Fairfax Premium News Network. Pelham beat off competition by using multiple Celtra rich media ad features including swipe, animation and weather effects.
“Thanks to everyone who entered, there was a highly contested set of entries – but with the mantra ‘challenge accepted’ – Gatecrasher is clearly an agency that knows its strengths well and it’s paid off – challenge won! Congratulations to Scott Pelham who experimented with our new rich media formats and hacked his way to an internationally renowned creative festival,” said Matt Rowey, Chief Revenue Officer at Fairfax Media.
“Gatecrasher provided me with the inspiration and supportive environment (thanks to our team and GM appearing in the creative too), and Fairfax provided the opportunity to really indulge my rich media creative skills,” said Scott Pelham, Digital Project Manager at Gatecrasher. “It goes without saying that I’m beyond excited to win this accolade and to experience such an iconic international creative event.”
The Fairfax Rich Media Challenge offered creatives, techs and designers the chance to experiment by designing a mobile interscroller and demonstrate how their agency is leading the way in creativity and design.
The competition was run by The Studio at Fairfax, a multidisciplinary creative services team that supports agencies and brands by delivering multi-platform branded content, creative and strategy.
Fairfax’s new ad formats offer advertisers premium inventory at scale, combining immersive, rich media experiences that place brands in the spotlight whilst engaging Fairfax’s quality audience. Underpinned by audience targeting capabilities, measurable data and real-time analytics, the formats combine creativity and technology in a first for the Australian premium digital publishing space.
From a Fairfax Media press announcement
