GE showcase healthcare technology in branded film tracking the health of premature twins
GE has unveiled a branded content film which brings to life the brand’s healthcare technology as it tracks the story of the Caisley family and their premature twins Ethan and Noah.
The online film ‘Twin Miracles’, created by branded content company hellofuture.tv for brand agency The One Centre and their client GE, tells the family’s story backwards from the time the twins are two years old to before they were born.
It draws on the family’s home videos and photos to tell the story of the twins health while highlighting the impact GE’s Giraffe incubator and Shuttle had on the babies health during their time in hospital.
A press release for the film said it “needed to be honest, real and emotive” adding GE “wanted to balance the seriousness of the medical technology with some of the smaller and sometimes hidden moments”.
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