"If I could grow facial hair, I'd totally shave"
DDB has launched a new campaign for Arnott’s brand Shapes, to promote the launch of its new sizzling summer range.
Created by DDB Sydney, the ad shows three geeks powering a homemade record player made of the biscuits, with the slogan ‘out of the box flavour.’
Scott Huebscher, creative director for DDB Sydney said: “Shapes is such a fun, iconic brand. From the very start of the project, Arnott’s and DDB both agreed that the campaign needed to reflect the fun that is synonymous with Shapes. The result delivers on this in a different and completely unexpected way.”
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The campaign will include social media, radio and in-store promotion.
Credits:
Arnott’s:
Brand Director: Rebecca Carson
Group Marketing Manager: Sheri Juchau
Consumer Insights Manager: Carina Georgoulas
DDB Sydney
ECD: Dylan Harrison
Creative Director: Scott Huebscher
Copywriter: Scott Huebscher
Art Director: Stephen Joss
Copywriter: Jon Austin
Managing Director, Strategy and Innovation: Leif Stromnes
Managing Partner: Kate Sheppard
Business Director: Claire Birrell
Planning Director: Michelle Martignoni and David Chriswick
Agency Producer: Claire Seffrin
MEC
Wayne Bishop – Business Director
Jeremy Pope – Planner Buyer
Andrew Drinkell – Media Buyer