Geely Auto drives into Australian market with Havas Media

Nathan Jolly

January 16, 2025 12:16

Chinese automotive maker Geely Auto has appointed Havas Media to handle media for its first consumer engagement campaign in Australia.

Havas Host will handle creative and social media, and dentsu will lead PR and website development.

Havas Media says its focus is “creating meaningful connections across digital, social and OOH channels [and] leveraging automotive expertise and data-driven media strategies to showcase Geely’s impressive innovation, smart technology, and competitive edge to millions of Australians”.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.