Gereurd Roberts named CEO of Pacific Magazines
Seven West Media has appointed Gereurd Roberts CEO of Pacific Magazines, replacing Peter Zavecz who finishes up with the company at the end of this month.
Gereurd Roberts made CEO of Pacific Magazines
Roberts will report to Tim Worner, CEO and managing director of Seven West Media.
Worner said: “Gereurd has done a tremendous job leading advertising sales, client services, digital sales and new opportunities to extend and build our portfolio of publishing brands. He is well-placed to continue to create and deliver new opportunities that will underpin Pacific Magazines’ brands in a dynamic and changing market.
“Pacific Magazines continues to transform its business beyond the pages of a magazine across digital, social media and events. It has put in place the cornerstones for its future. Our titles are out-performing their peers in readership and circulation, we are building share through new online platforms, and we taking advantage of a changing landscape as our magazine brands continue to transition beyond print into Social Media, Digital Video, eCommerce and live events.”
Roberts began his career with Pacific Magazines in 2008 as editor-in-chief of Famous before being promoted to publisher of the title in July 2011.
He was then promoted to the role of commercial director in January 2014 and in May this year was promoted to the role of general manager of food, family and home. NewsLifeMedia’s Prue Cox replaced Roberts as commercial director.
Roberts comments: “We have the country’s best brands, management team and people at Pacific. And with the support of Australia’s largest and best-performing integrated media group, Seven West Media, we are ideally positioned for future growth.
“It’s a privilege to take this role at such a pivotal and exciting time for Pacific. I look forward to working with our exceptionally talented teams to continue our transformation process, driving growth in our core business, fuelling new revenue and commercial outcomes for our company.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Congratulations Gereurd Roberts – no doubt you’ll do an excellent job in the new role as head of PacMags, my old haunt.