Getty Images overhauls iStock library structure
Getty Images has overhauled the structure and pricing of its iStock image resource in a bid to compete with ShutterStock.
The release:
Sydney, 16 September, 2014 – iStock by Getty Images, the original resource for crowd-sourced royalty-free stock images, media and design elements, today launches a series of major changes to simplify purchasing and make its premium content available to customers for even less. The far reaching changes, which include simplified content collections, improved search and new pricing firmly position iStock as the number oneplace to source unique, quality content at the best price.
Breaking new ground is in iStock’s DNA. From its humble beginnings 14 years ago as a start-up in Calgary, iStock turned the image industry on its head by crowd-sourcing imagery and inventing the microstock model. Today, iStock is disrupting again, with changes that will leave no room for ambiguity or indecision about the best place to source the right content at the right price.
