GetUp launches spoof ANZ Barbara bank ad

Campaigning organisation GetUp has created a pastiche of ANZ’s Barbara the bank manager ads targeting unfair penalty fees.

The campaign was developed in-house by GetUp with production by Sydney’s Motion Pictures.

The original Barbara lives in Bankworld campaign was created for ANZ by M&C Saatchi.

ANZ is currently subject to a class action over penalty fees. GetUp and consumer group Choice are both campaigning on the issue.


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