GetUp launches spoof ANZ Barbara bank ad
Campaigning organisation GetUp has created a pastiche of ANZ’s Barbara the bank manager ads targeting unfair penalty fees.
The campaign was developed in-house by GetUp with production by Sydney’s Motion Pictures.
The original Barbara lives in Bankworld campaign was created for ANZ by M&C Saatchi.
ANZ is currently subject to a class action over penalty fees. GetUp and consumer group Choice are both campaigning on the issue.
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A spoof of a spoof! Nice work Get Up, beating them at their own game.
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Sorry, late to the story but just read the Lowe story; the fact that you are the only media to report this situation says a huge amount for Mumbrella, and a sad inditement against other “publications”
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Saw it on Today on 9 this morning. So true. Would make a fantastic half hour sitcom! Have a word with your writer.Keep your money in your sock.
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mush better than the real ones, well done
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good work, i like the original ads, knew they would come back to bite them on the bum
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That is GOLD!
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Love the attention to detail on the logo – particularly the little buildings flipping the bird. Great touch!
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Glad there is some criticism directed the banks way but It would have been good if Get Up had gone after those at the top rather perpetuating the ANZ angle that its all the fault of branch staff.
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not sure what the point of this is Get Up. ANZ would be extremely happy that you are making their ad more famous. If this is meant to be an anti – bank ad it doesn’t work – it doesn’t even get close. Seriously, you’re supporting ANZ.
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