GIO understands insurance needs of NSW families aren’t average

Insurer GIO has kicked off a new campaign positioning itself as the insurance brand that understands home and car insurance needs of NSW families are “anything but average”.

The campaign, from Leo Burnett Sydney, promotes the brand’s different levels of insurance protection through juxtaposing images of “anything but average” NSW families with narration about the average family, ending with the tagline “We know your family is anything but average”.

https://www.youtube.com/watch?v=lLDqvm1yyXU

Andy DiLallo, chief creative officer Leo Burnett Sydney said in a statement: “The idea came from research GIO carried out, reinforcing that personal relevance is really important for insurance customers. People are not average. We know that they’re not average and that’s why GIO offers different levels of cover.