GIO thanks Queensland fans in State of Origin campaign for NSW Blues

GIO is gearing up for its sponsorship of the NSW Blues in the State of Origin with a new commercial featuring fans thanking Queenslanders for bragging which makes the Blues hungrier for a win.

The ad, created by Leo Burnett Sydney, is a collection of comments from NSW fans, edited together to thank the Maroons for doing their part to help make NSW more eager to claim victory after losing eight series in a row.

https://www.youtube.com/watch?v=HGO_QTNBRhg

Mark Condon, sponsorship advisor, GIO, said: “As a proud supporter of New South Wales, for Origin this year, GIO wanted to get in amongst the fans at a grass roots level. For too long we’ve heard the chatter from Queensland and we’ve found ourselves buying into it and even defending our position. We thought it was time to turn things on their head and just say thank you. Nothing fires up the Blues more than hearing all that Queensland talk, so in a way, Queenslanders have become the Blues’ biggest supporters and motivators.”