Glenfiddich appoints Jordan Gogos as creative director for AAFW campaign
Glenfiddich has partnered with Jordan Gogos for the Afterpay Australia Fashion Week, where Gogos will serve as creative director for the whisky brand’s new campaign.
The announcement:
Glenfiddich, the world’s most awarded single malt scotch whisky, has joined forces once again with multidisciplinary artist, Jordan Gogos of Iordanes Spyridon Gogos, for this year’s Afterpay Australian Fashion Week (AAFW).
Gogos has been appointed creative director for the whisky brand’s newest ad campaign, where the multidisciplinary artist announces his collaboration with one of Australia’s most distinctive and renowned fashion designers, Akira Isogawa, who after taking a short hiatus from the industry will be making a ground-breaking comeback at this year’s runway shows.
Continuing the partnership between Glenfiddich and Jordan Gogos for the third year in a row, the collaboration will see the two mavericks pushing boundaries by seamlessly blending the worlds of fashion and whisky.
As part of the collaboration, Gogos will utilise a new textile technique called ‘compression’, which involves the repurposing of discarded fabrics and materials from his studio to design a bespoke textile inspired by the Glenfiddich Twelve colourway, underpinning the evolution of the two brands’ longstanding relationship based in trust, respect, and deep understanding of each other’s values.
The ad campaign features Gogos and Isogawa, two visionaries toasting the future to come and unveils the bespoke Iordanes Spyridon Gogos textile the designer created utilising Glenfiddich as inspiration.
The ad campaign showcases Glenfiddich’s spirit of individuality and self-expression, emphasising the connection between fashion and whisky. Gogos’ textile represents a dynamic blend of the three iconic brands, which is also being displayed at this year’s Iordanes Spyridon Gogos show at AAFW. With the multi-layers of excitement and continued partnership loyalty, this year’s Iordanes Spyridon Gogos show is not one to be missed!
Source: Red Havas
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topics
AAFW
Afterpay Australian Fashion Week
Glenfiddich
Iordanes Spyridon Gogos
Jordan Gogas
