Global expansion prompts Finder to add global comms role
Bessie Hassan, Finder head of PR & communications has been promoted to a new role of global head of communications, effective 1 May. Hassan, a former journalist, won Mumbrella’s CommsCon’s PR Professional of the Year (In-house) award in 2019.
Frank Restuccia, founder and co-CEO of Finder said: “Since joining Finder in 2015 Bessie has taken our PR function to incredible heights and this well deserved promotion is testament to her experience, flawless professional track record and strong leadership skills.
“During her tenure, Bessie has launched our flagship Finder Awards program, kick-started Finder’s corporate social responsibility and introduced Australians to the Finder app, all while cementing Finder’s enviable share of voice.”
Bessie Hassan
She said of her appointment: “I’ve had the pleasure of working alongside the best in the PR business for the last six years as we’ve strived to help Australians make better financial decisions every day. But as we always say at Finder, it’s only day one – and I’m delighted and honoured to now be sharing Finder’s mission with the rest of the world.”
Restuccia continued: “It’s a pivotal time in Finder’s journey as we accelerate our global expansion and I’m excited to have Bessie join our executive team to spearhead our communications strategy and elevate Finder’s footprint across all our markets.”
A major initiative for the brand, the Finder App, is currently only live in Australia, with plans to roll it out in the UK and USA next, and then in Asia and elsewhere.
Globally, Finder compares more than 200 different verticals ranging from personal finance products such as credit cards, home loans and savings accounts to online shopping, cryptocurrency and share trading, and is rapidly expanding into new areas.
Hassan will join Finder’s executive team at a key time for Finder, as it recently expanded its operations in Asia, in anticipation of a global roll-out.
A search is now underway to appoint a new Head of PR & Communications for Finder Australia.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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