Global launch of PlayStation’s Horizon Forbidden West kicks off at Royal Botanic Garden Sydney
PlayStation Australia has celebrated the launch of its new exclusive title Horizon Forbidden West with the installation of a Clawstrider statue at Bennelong Lawn in Sydney’s Royal Botanic Garden from the 18th to the 22nd of February.
The announcement:
To celebrate the launch of its exclusive title, Horizon Forbidden West, PlayStation Australia took part in a global launch which saw several Clawstrider statues appear in some of the world’s most iconic locations.
Standing over seven metres long and three metres tall, the iconic Clawstrider, one of Horizon Forbidden West’s most fearsome machines, was on show at Bennelong Lawn in Sydney’s Royal Botanic Garden between 18-22 February. Sydneysiders had the chance to come face-to-face with the machine, where they could also experience the Forbidden West through an interactive AR lens. Passers-by also had the chance to win a replica of Aloy’s spear that is featured in the game or a Horizon Forbidden West Collector’s Edition.
The Clawstrider appeared around the world, across five continents in iconic locations such as New York, San Francisco, London, Dubai, Toronto, Paris, Florence and Seoul. The statues will be in place in more locations around the world across the coming days and weeks.
“Horizon Forbidden West is filled with incredible adventure and awe-inspiring machines, taking you on a remarkable journey through a vast array of ecosystems – from dry deserts and snowy landscapes, through to lush tropical valleys and beautiful beaches. It was these environments that were our inspiration for the Global Clawstrider campaign that has been rolling out since Friday – kicking off in our very own backyard, in the beautiful Sydney Royal Botanic Gardens. Horizon Forbidden West is set to be one of the biggest games of the year and an excellent addition to PlayStation’s unbeatable line up of exclusives, and we look forward to seeing how the world reacts to real-life Clawstriders, turning up in some of the most iconic cities.” said Patrick Lagana, Director of Marketing, PlayStation Australia.
Horizon Forbidden West is the sequel to the award-winning Horizon Zero Dawn and sees the protagonist, Aloy, venture into dangerous unknown territory, confronting a huge variety of new tribes and deadly machines in her quest to save the world once again.
As part of PlayStation’s global “Treat Codes”, there was also the chance for one lucky winner to get their hands on a PS5 by entering the hidden code found at the Clawstrider at playstation.com.
Horizon Forbidden West is available now on PlayStation 4 and PlayStation 5.
Credit:
PR, content, social, influencer: Poem Group
Source: Poem media release
