Global visual trends and how brands should create content to be revealed at BE Festival
US-based content expert Andrew Delaney is to share the results of global research into what makes visual content compelling and how brands can create content that resonates with consumers in a session at next week;s festival of Branded Content & Entertainment.
The session will explore the impact of improvements in digital technology, particularly smartphones and social media which have allowed consumers to become prolific content makers.
Delaney is director, content development, creative, at Getty Images, based in New York. He spent two decades art directing photography in Europe and America before joining Getty. Getty’s research team examines visual content produced all over the world and the session will reveal the consistent elements found in successful shareable content.
The session is intended to help brands ensure their visual content is as powerful, shareable and meaningful as that created by consumers, and help marketers and content makers understand changing visual trends and the use of imagery in transmedia campaigns. This session will help brands utilise visual content, both stills and videos for impactful, engaging campaigns on platforms such as Instagram, Vine, Twitter and Facebook.
The festival is organised by Mumbrella’s parent company Focal Attractions.
Tickets to the Festival – and the programme – are available via this link. The conference takes place at Luna Park in Sydney on October 3.
Conference sessions include:
- An interactive content planning workshop for brands
- The Glue Society’s Jonathan Kneebone to debunk “naive” expectations of branded content
- Felicity McVay, head of content partnerships at Youtube on how YouTube helped build Jimmy Kimmel’s TV audience (and what that means for your brand)
- Daft Punk, Rolling Stone and Coca-Cola to talk about creating real life experiences that get the world talking
- Boost’s Zombie apocalypse: The Monkeys share a case study on how
- Brent Annells from Facebook to talk about integrating social media with broadcast TV for brands
- Dove Real Beauty Sketches and Dumb Ways to Die: the story behind two of the world’s most successful pieces of brand-funded viral content
- Steve Coll on using TVCs as a supporting medium for connecting audiences with content
- Intel to share their branded content creative process, including Ten’s Offspring integration and native advertising
- Musician Ricki-Lee and Universal Music to talk collaborating with brands
