Gloria Jean’s Coffees’ in-house marketing agency prepares for new business drive

They could just at the next sermon for offerings from the Hillsong flock… I am sure other Hillsong people and related companies (like Gloria Jeans) would use it to get closer to God (or Brian and Peter)

Does this mean that next time I visit Gloria Jeans that I’ll be able to push past a crowd of people and order my coffee straight away too? That would be great!

While they’re at it, why don’t they make the coffee taste like coffee.

Why doesnt Immersed just utilise the network of the Hillsong flock… Same as Gloria Jeans does… I am sure the network of Hillsong can provide deliverance of like minded people that would be able to provide a fabulous hitlist for the agency.

The ‘coffee moment’ idea seems a little familiar… Iced Coffee Dare, anybody?

The differentiating factor for Immersed is that not only has it got ex-agency creative, designers, PR, social media and merchandising talent and God on its side, they also have a food and drinks innovations team. Just what every “High Street” client is looking for. I’ve gotta get me one of those.

By the way does any one remember Commonwealth banks inhouse agency 360.

I think Gloria Jeans will struggle especially in the crowded Perth market, perhaps moderating the price of their coffees to reflect their standard would be a start.

Old idea ( if it qualifies as an idea), poorly made. They may want some runs on the board but this one’s gone for a duck.

Just say a prayer, ask for donations, sing a song and clap your hands, and that should bring you new clients – works for your church. Pity your coffee tastes like dirty dishwater, but what do you expect when its made by a 15 year old ‘barista’ outside of their school hours?

Or maybe rebrand your current client – “Gloria Jeans – For Those Who Hate Coffee”, but Starbucks and McCafe may already have patents pending along similar lines.

If any potential new clients see this work I think Immersed Marketing will be a one client agency for a very long time. This ad is just rubbish. How can an ad agency of a supposed 25 people produce such dross? Obviously they don’t have a creative team or CD who has done much TV before. If you’re going to expand, I suggest you get that sorted out first. Or at least use a good freelance creative team and pretend you did it yourselves. Works for Innocean.

Poo – just like their coffee.

This is the same technique as used in the levi’s ad… just not exectuted as well.

Check it… don’t wreck it… https://www.youtube.com/watch?v=lzRKEv6cHuk

Seems like a bit of a bolt on really …

Who produced these? They look like they’re produced as a half baked school project with no direction.

Poor execution, crappy production quality.

God didn’t help with these ones then?

they could have used us –

@webdesign…. but you have an extra space in your intro copy on your website that needs to be fixed. hehehe…. (FYI – second line after Melbourne)

Even the music makes you want to clap!!

Was this done for a high school project????

Sorry web design, but having looked at your site I don’t think you would have done any better a job. Sorry, but that’s the truth.

Their poor franchisees. There goes this year’s marketing budget….

I noticed that he takes up 2 seats on the bus and doesn’t stand up for ladies. Not very gentlemanly behaviour, is it?

Shame they borrowed the tune from The Snowdroppers without asking…

The ad rips off a Snowdroppers song, a Levi’s ad, and a Dare tag line…whoever gets paid for this bullshit should be shot.

I would rather escape they daily grind!!!!!

I think it will be difficult for Gloria Jeans to attract non Gloria Jeans client because the quality of their coffee is decreasing day by day.