Glowbored PR appointed as Fitstop’s national PR agency amid global expansion
PR agency Glowbored PR will drive Fitstop’s national media engagement and PR strategy as the fitness brand enters its next stage.
The announcement:
Leading PR and communications agency GLOWBORED PR has been appointed by Fitstop, one of Australia’s fastest-growing and most forward-thinking functional fitness brands, to lead national PR and media engagement as the company enters a bold new phase of growth, innovation, and international expansion in 2025.
Blending athletic performance with team culture and data-backed training methodology, Fitstop is redefining what modern fitness looks like. Its high-energy group training model, centred around progressive programming and real results, has built a thriving community of everyday athletes who value movement, motivation, and measurable progress.
Known for pushing boundaries and delivering meaningful impact, GLOWBORED PR’s appointment reflects a shared synergy with Fitstop, a brand equally committed to challenging the status quo, setting new standards, and creating community-driven change.
Under the new appointment, GLOWBORED PR will lead earned media strategy, brand storytelling, and ambassador alignment, leveraging its expertise in retail, lifestyle, and performance-driven narratives to position Fitstop as a visionary force in modern fitness.
“We’re thrilled to once again partner with Fitstop — a truly future-focused brand that’s not just responding to fitness trends, but actively shaping them,” said Jeremy Hansen, managing director of GLOWBORED PR.
“This appointment comes at a time of significant momentum for Fitstop, and we look forward to supporting the brand’s mission to help everyday athletes move with purpose, challenge themselves, and become part of something bigger.”
Fitstop’s international momentum continues to accelerate, with a strategic expansion into the U.S. market already underway and several new locations set to open throughout 2025. Backed by a proven franchise model and a commitment to empowering everyday athletes, the brand’s global vision is rooted in delivering performance-based training at scale without compromising community or quality.
Having opened over 160 locations across Australia, New Zealand, Singapore and the United States, Fitstop continues to prove the strength, scalability, and soul of its business model — creating a global fitness movement built on purpose and progress.
Fitstop is a welcome addition to GLOWBORED PR’s ever-growing client portfolio, including brands like GUESS, Rag & Bone, SHEIN, Victoria’s Secret, Ronald McDonald House Charities South East Queensland, and more.
Source: Glowbored PR
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.
Keep up to date with the latest in media and marketing
