How to go viral: What brands can learn from turtles and Donald Trump
Sometimes brands and communications professionals try too hard to ‘go viral’, but as Dave Trott argues, it’s actually quite simple. You only need to look to this anecdote about Trump, wooden posts and a random turtle to understand the ingredients for viral success.
I recently saw Donald Trump described as being like a post-turtle. What’s a post-turtle?
Apparently a post-turtle is a common occurrence in the mid-west of America, farming country. You’re driving along dead-straight roads for miles and miles. All there is on either side of you is endless wooden posts.
Then occasionally, in the middle of all those endless posts, you see one with a turtle on top.
At least a turtle pulls its head in once in a while.
Can’t see Trump doing that.
For the Gen Y’s out there this is THE Dave Trott. A bona fide legend