Gold Coast Games logo unveiled

Gold Coast Commonwealth GamesThe Gold Coast 2018 Commonwealth Games has unveiled its logo, created by brand and design firm WiteKite.

Featuring a gymnast, a hurdler and a swimmer, the logo is designed to capture Gold Coast’s personality – “positive, energetic, colourful and fun”, according to a press release.

Commonwealth Games Minister Jann Stuckey said: “The emblem has been inspired by the Gold Coast’s stunning beach side location, its iconic skyline, and the colours are representative of the coast, the hinterland and the celebratory atmosphere which is synonymous with the region.”

“Centred upon fluid representations of a gymnast, a hurdler and a swimmer, the emblem reflects the Games’ deep heritage and humanity,” Stuckey said.

GOLDOC Chairman Nigel Chamier added: “Market research was undertaken to unpack the deeper emotional factors which define the Gold Coast as a place, and those that define the Commonwealth Games specifically.”

“Local focus group workshops were held and we then defined the Games core proposition before engaging brand and design company WiteKite to develop the artwork,” he said.

“It has been a very exciting and thorough process and GOLDOC believes the emblem is an outstanding reflection of community sentiment and broader perception of the Gold Coast and its role as host city for the Commonwealth Games.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.