Golden Goose appoints Melior as local strategic brand comms agency
Global luxury brand Golden Goose has appointed Melior as its local strategic brand comms agency.
The announcement:
Melior has been appointed as the local strategic brand communications agency for the Next Gen global luxury brand Golden Goose. Melior will handle all local strategy and partnerships, brand PR & communications, celebrity and influencer strategy, eventing, and community-building activities across both Australia and New Zealand for Golden Goose.
Born in 2000, Golden Goose brand operates at the intersection of luxury, lifestyle and sportswear. It is specialised in the sourcing, design, and distribution of sneakers – some of which have become icons in the market – as well as apparel, bags, and other accessories. High quality, attention to detail and a “lived-in” look have become the distinctive features of Golden Goose.
Most recently, Melior was appointed the agency of record for Roger Dubuis. Their wider client list includes brands such as Ferrari, Piaget, State of Craft, Versa Cocktails, Youth to the People and Beme Wellness.
Daniel Higgins, Founder & Managing Director at Melior commented “We are thrilled to welcome the Golden Goose brand to our portfolio and look forward to establishing a successful partnership that will continue to build on the brands global and local positioning in market. This is a brand that resonates deeply with our values and creative approach to brand strategy.”
Source: Melior
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