F.Y.I.

Good Food Guide 200 to replace annual book and awards

The Good Food Guide 200 will replace the title’s usual book and awards, due to the impact of COVID-19 restrictions on restaurants.

The announcement:

The Sydney Morning Herald and The Age’s Good Food will celebrate all the best places to eat and drink with The Good Food Guide 200, an inspirational guide to the best dining around the country.

This special edition, to be published in November 2020, will replace the annual Good Food Guide book and awards which, due to COVID-19 restrictions and temporary restaurant closures, will not proceed this year.

“In recognition of the challenges the industry has faced, and continues to face, with enforced shutdowns and social distancing measures, we will not be publishing our traditional guide book with scores and hats in 2020,” said Nine travel and food publishing director Trudi Jenkins.

“Instead we are focusing on supporting restaurants on the road to recovery and uncovering the best dining experiences for our readers, with both a glossy magazine and digital content on goodfood.com.au. We are also hoping to hold celebratory industry events in Sydney and Melbourne, pending social distancing regulations being relaxed later this year.”

The Good Food Guide 200 will offer readers inspiration and ideas on the best places to eat and drink in Sydney, Melbourne and the other capitals, as well as regional NSW and Victoria. The Good Food Guide will return bolder than ever in 2021.

“The Good Food Guide 200 is dedicated to the best restaurants, bars, cafés and pubs in Australia, from the high-end trailblazers to the hidden hole-in-the-wall gems and everything in between,” said Good Food national editor, Ardyn Bernoth.

“From across the Sydney and Melbourne metropolitan areas to our most travelled regions, the list, edited by Good Food Guide editor Myffy Rigby, will focus on New South Wales and Victoria, with highlights from all the major cities. The Good Food Guide 200 will shine a light on every style of cuisine at every price point – the only criterion for inclusion is deliciousness.”

This announcement coincides with Good Food magazine joining Sunday Life once a month with content to inspire Australian foodies at the weekend, complementing the Good Food Tuesday section in The Sydney Morning Herald and The Age.

Launching in August, Good Food will be a premium monthly “flip-back” special in Sunday Life magazine published in The Sun-Herald (Sydney) and The Sunday Age (Melbourne).

“The new monthly flip-back gives readers more pages of food news and views, recipes, reviews and foodie travel stories from the country’s most respected food editorial team,” Bernoth said. “It will also include Taste Test, with a panel of judges tasting readily available supermarket products.”

Jenkins added: “We are taking Good Food magazine’s most popular features and opening them up to a wider weekend audience. Sunday Life has a reach of 653,000 readers, mostly women, who we know are the primary decision-makers when it comes to grocery buying, home appliances, dining out and travel.”

Jenkins also underlined Good Food’s dominance as Australia’s most respected food media brand.

“Good Food’s newsprint edition on Tuesdays in The Sydney Morning Herald and The Age continues to be the most-read section in both newspapers, while goodfood.com.au just achieved its highest UA (1,466,514) since the launch of Nielsen Digital Content Ratings, as well as increasing eight per cent month-on-month,” she said.

“In total, Good Food’s multi-platform assets and content reach a monthly average audience of 2,501,000.”

Source:

emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending MARCH 2020,

14+ Nielsen Digital Panel data MARCH 2020.

Nielsen Digital Content Ratings, Monthly Tagged, May 2020, Food & Cooking Sub Category, Text, People 2+, Census.

Notes:

Good Food/Epicure includes: The Sydney Morning Herald, The Age, Good Food Monthly NIM in Sydney Morning Herald & The Age. Print audience is shown as a total over a period of 4 weeks for consistency with NDP/DCR

Source: Nine media release

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