Good night for Masterchef and Gruen Transfer. Bad night for Hey Hey

Tim Burrowes

July 1, 2010 1:10

Masterchef broke through the 2m mark again on Wednesday night, according to preliminary overnight ratings from OzTam.

The Ten show averaged 2.012m viewers. However, Seven narrowly won the night.

Meanwhile, Nine’s Hey Hey It’s Saturday continued to struggle, fading to 801,000.

The ABC’s The Gruen Transfer performed well, delivering 1.4m viewers. The Pitch segment saw Meerkats and Jam Shop compete to convince the public that WA should seek independence.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

El Dominus 1 Jul 10

Tired, well-worn, variety show not rating well?!! Hmm, perhaps Australian audiences are more savvy than Nine are giving them credit for.

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version 1 Jul 10

Wouldn’t it make sense to have had a representative from the media agency side of things on the night Gruen talks about Masterchef integration?

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Good night for Masterchef and Gruen Transfer. Bad night for Hey Hey

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