F.Y.I.

GoodFit PR wins The Chia Co

Health and fitness PR company GoodFit PR will represent Australian chia seed supplier The Chia Co.

The announcement:

GoodFit PR, Australia’s first agency dedicated to health, fitness and wellbeing, is representing The Chia Co, the world’s largest producer and supplier of the superfood Chia.

Founded in 2003 by Australian agricultural entrepreneur John Foss, the company exports to 36 countries globally, with offices in Melbourne, New York and London.

GoodFit will work closely with the brand to raise awareness of John Foss’s visionary philosophy and success in pioneering a new industry. The Chia Co proudly manages all elements of its supply chain – from growing seeds to producing its own products.

GoodFit PR Director Sarah Thompson says, “The Chia Co is a pioneering brand that is changing the way people eat through their commitment to health and wellbeing. We are delighted to work with an incredible Australian brand that has become a global success story”.

Source: GoodFit PR press release

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