GOODLINX: Sexist agencies; Inside story on the Osama reef video; The case for advertising in a downturn; The death of a newspaper; Are Doritos being tight?
Sexism is rampant in Australian ad agencies, warns Zakazukha Zoo:
“A very good friend of mine is doing some work at a very well respected Melbourne ad agency. One you will know. One with big accounts. One with big awards. One with big letters on the door. She is young, pretty and female. One of the guys took a piss and a shit in the girls loo and didn’t flush it after lunch cos it was “funny”. The MD said that the problem with advertising now days is that everyone is too politically correct so should be more racist, sexist, play more practical jokes and should be more crude to improve company culture.”
You may be tired of reading articles about why it’s important to keep on advertising in the recession. But The Economist has put together the best case yet for why it’s important to carry on spending:
“If you turn off the enginge of a plane flying at 36,000 feet it does not drop out of the sky. Indeed as far as the pilot and passengers are concerned life continues as normal with the plane only very gradually losing altitude. It’s exactly the same with brands.”
Google News will have ads against it. It’s already triggered a debate on whether this will hurt or harm newspapers.
Sadly, it will too late for the Rocky Mountain News, which has been forced out of business just a few days short of its 150th anniversary:
Final Edition from Matthew Roberts on Vimeo.
Doritos are being stingy in their make-an-ad and-win-$20k competition, says Ryan Peal of PR agency Hill & Knowlton. He complains:
“$20,000? I know times are tough and that obviously Australia has 20M people versus 300M in the US, but can’t believe there is this much of a financial difference. We all know how expensive ads can cost to produce so the prize money could be pumped up to say $50,000 (just sounds better and would get more people to make the effort) and Doritos still should have a cost savings.”
The inside story on Osama’s reef job application (hat-tip: Another Advertising Wanker):
Here’s Goobusters, Cadbury’s Creme Eggs’ rather charming take on Ghostbusters:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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So let me get this right, sexism is rife in Australian ad agencies based on a sample size of one?
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