F.Y.I.

Goodnites launches AI-powered radio campaign to destigmatise bedwetting

May 1, 2025 9:45

The new campaign from Kimberly-Clark brand Goodnites – via Eardrum and FCB Aotearoa – uses mature-sounding kids’ voices to remind parents that bedwetting is just a phase.

The announcement:

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Goodnites launches AI-powered radio campaign to destigmatise bedwetting

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