Local Google campaign highlights positive ‘real-world’ impacts of AI

Google Australia is attempting to get on the front foot and spark more positive conversations around AI and its applications with a new campaign via RGA Australia.

The campaign falls into Google’s wider More’s Possible Platform. It tells two healthcare stories which aim to showcase “how Google AI is helping researchers tackle real-world health challenges, improving the detection of diabetic vision loss and enhancing the effectiveness of hearing devices”.

Google’s own AI tools were used throughout production, from early visualisation through to post-production techniques, which Google said were “subtle [and] sensory-driven”. Google’s Generative AI was used to create background plates for key scenes, replacing on-location shoots with environments built in Whisk and Gemini.

“The integration was intentionally invisible, quietly enhancing the storytelling while reinforcing the core message: technology works best when it’s in the background, making things better,” publicity for the campaign said.