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Google brings Creative Sandbox to Sydney

Google will next month hold a major event intended to persuade Australia’s advertising agencies of the creative possibilities its technology offers.  

It is the first time that Google’s Creative Sandbox has been held outside the US.

The evening will see about 300 senior creatives explore key pieces of Google’s new technology along with a keynote address from Robert Wong, the San Francisco-based ECD of Google Creative Labs.

The invitation-only event – intended to show off the advertising possibilities of Google and YouTube products – is on August 20.

Previously the event has been held in New York, Chicago and San Francisco.

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