Google gives users greater control over advertising settings in GDPR push

June 18, 2018 5:58

Internet giant Google has introduced a range of features allowing users to hide what data is accessible to the service’s advertising platform as the EU’s General Data Protection Regulations starts to bite.

With the new features, users will be able to review, modify and delete the data Google has amassed on them through the company’s various search and location services.

A sample of Google’s privacy settings

Philippe de Lurand Pierre-Paul, product manager at Google, said in a blog post: “The new Ad Settings shows all the different factors that determine how ads are tailored to you in one view.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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