Google is Australia’s healthiest brand, claims YouGov

Foreign brands make up five of the ten top entries in YouGov’s Australian brand health rankings, the market research team claims in its annual survey.

Google topped the list with hardware chain Bunnings taking the second spot. Of the five Australian names, Qantas at number 8 was the only non-retail local brand to make the top ten.

Woolworths was the next highest Australian brand at equal sixth with Samsung, while Coles drew for eighth spot with Qantas. Kmart, also owned by Coles’ and Bunnings’ parent Wesfarmers, rounded out the top ten.

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