Google launches interactive 3D Lego set

Internet giant Google has partnered with toy company Lego to allow online users to build anywhere on a digital map of Australia.

The project, called Build, was a collaborative project with M&C Saatchi’s digital agency Mark, and is designed to showcase the 3D capabilities of Google’s web browser Chrome. The project was produced by Swedish digital agency North Kingdom. It also marks the 50th anniversary of Lego’s launch in Australia.

The Build campaign allows users to claim their own plots anywhere in Australia and New Zealand, with plans to roll it out globally.