Google spotlights new AI-powered tools for businesses in campaign with Sharon Strzelecki, via Emotive
Google Ads has turned to Aussie legend Sharon Strzelecki to showcase how its newly-launched AI-powered tools can help businesses grow, via a campaign from Emotive.
As new research from Google and Kantar has found, almost two-thirds (61%) of Australian small and medium businesses (SMBs) see acquiring new customers as their number one business challenge.
To help SMBs address this challenge, Google has launched a new range of Ai-powered tools, including a smarter AI-powered sign-up process; performance max, a simpler AI-powered campaign type that is now the default for new advertisers on the search platform; and free tools including product studio and asset generation, to help businesses quickly and easily create ads using generative AI.
Fronting the new campaign, Strzelecki uses the new tools to find customers for her ‘Bowled and Beautiful’ hairdressing business.
Across a mini mockumentary, 60s, 30s, and 15s spots, and an in-depth ‘how-to’ video, Strzelecki shows how easy it is to set up Google Ads for SMBs.
“Shaz is a very special character and I wanted to ensure that her evolution into a business owner was true to her spirit as an everyday Aussie who is giving it her best crack,” said comedian and actress Magda Szubanski, who made the character famous in the iconic Aussie sitcom, Kath & Kim.
“Working with Emotive and Google across long form content ensured that we could tell an authentic story. The fact that Shaz is helping her fellow entre-prenuers … well I think that’s exactly the type of person she is!”
Emotive Production’s director, Zane Pearson, added: “It’s been a thrill working with a comedic genius like Magda. When we set-out creating the ad, we knew it was critical that building an authentic world for Sharon would mean that the audience would engage deeply with the story we were presenting.
“Plus, since we knew this would be a YouTube led campaign, we weren’t timeboxed to a classic ‘15 or ‘30 second Ad. This meant we had the creative licence to tell the story in the most engaging way and not squeeze it into a specific time frame.”
Strzelecki has launched the ‘Bowled and Beautiful’ website, and even made an appearance on David ‘Kochie’ Koch’s Channel 7 program, ‘Kochie’s Business Builders’.
“Being successful with digital advertising is a must for SMBs. And marketing is always the no.1 challenge SMBs talk to me about. So it’s fantastic to see Google Ads harnessing AI & continually improving, plus, launching the message to the masses with Sharon in such an engaging way has been a real blast,” Kochie said.
The campaign is live across social, digital ATL and select media integrations.
Other assets:
Credits:
Google AU:
Mark Wheeler
Duncan McGrath
Martin Dowling
Dana Markovic
Emotive creative & production:
Ben Keep
Ben Sampson
Hayley Ritz-Pelling
Jess Ameduri
Michael Dawson
Michael Hogg
Monika Vidovic
Rebecca Love-Williams
Rory Pearson
Sam Gadsden
Simon Joyce
Sophia Delimihalis
Tyler Ronaldson
Zane Pearson
Research & insights: Pollinate & Kantar
Subscribe to the daily newsletter
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say