Google spotlights new AI-powered tools for businesses in campaign with Sharon Strzelecki, via Emotive

July 2, 2024 9:09

Google Ads has turned to Aussie legend Sharon Strzelecki to showcase how its newly-launched AI-powered tools can help businesses grow, via a campaign from Emotive.

As new research from Google and Kantar has found, almost two-thirds (61%) of Australian small and medium businesses (SMBs) see acquiring new customers as their number one business challenge.

To help SMBs address this challenge, Google has launched a new range of Ai-powered tools, including a smarter AI-powered sign-up process; performance max, a simpler AI-powered campaign type that is now the default for new advertisers on the search platform; and free tools including product studio and asset generation, to help businesses quickly and easily create ads using generative AI.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.