Google uses AI to help restore kelp forests in Australia’s Great Southern Reef, launches awareness campaign via Emotive

April 11, 2024 9:34

Indie agency Emotive has launched a new campaign for Google, showcasing how the tech giant’s AI tool is helping to restore Tasmania’s giant kelp forests in Australia’s Great Southern Reef.

The Great Southern Reef – which straddles five Australian states – has giant kelp forests that keep the ecosystem going, yet only 5% remains.

In collaboration with CSIRO, the Institute for Marine and Antarctic Studies, the Nature Conservancy, the Great Southern Reef Foundation, the Kelp Forest Alliance and NGIS, the campaign reveals the work being done by Google AI to study the 5% remaining, with the aim of regrowing and restoring the forest.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

CSIRO Dr. Anusuya Willis emotive Google Grace Chung Great Southern Reed Foundation Institute for Marine and Antartic Studies Kelp Forest Alliance Nature Conservancy NGIS Paul Sharp Prof. Craig Johnson Zoe Hayes