Google’s Lucinda Barlow joins Uber to lead APAC marketing, replacing Steve Brennen

Uber’s local marketing lead, Steve Brennen, is leaving the business, finishing up on 18 October.

Taking his place is the global marketing director for Google’s YouTube, Lucinda Barlow.

Barlow joins from Google

Jill Hazelbaker, SVP of Uber’s marketing and public affairs praised Brennen for his efforts.

“Steve is a fantastic leader who has devised some of our most creative and best-performing marketing campaigns over the last three years. Steve has decided to leave Uber to pursue a new opportunity and his last day will be October 18. He has led the team exceptionally well through a period of change, and I am grateful for his support in building the ANZ marketing team,” Hazelbaker said.

Now, Barlow will be responsible for marketing Uber’s products and businesses (excluding Uber Eats) across the Asia Pacific region (including Australia, New Zealand, India, south Asia and north Asia).

Hazelbaker said Barlow is uniquely positioned to lead the brand in the region and support the continued growth of the team.

“Lucinda brings over 20 years experience in internet, technology and mobile business across Asia, the US and the UK. From a former mission-critical systems engineer at BHP, to leading YouTube marketing globally, to launching Symbian’s first office in China, to building marketing functions at two internet startups, Lucinda is an agile leader with an industry-acclaimed track record of delivering impact at a staggering scale,” a note from Hazelbaker said.

“She is a passionate ambassador and advocate, and adept at building world-class teams across both established and emerging businesses. Lucinda is also deeply respected by her industry peers as a talented practitioner, and I know her reputation of embracing challenges with creativity and curiosity, she will be right at home in the Uber family.”

Barlow added: “Uber has had extraordinary impact on the lives and livelihood of millions of people. I’m thrilled to join the APC team to help bring further mobility, freedom and opportunity in this exciting region.”



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