Google’s user dominance stifling innovation, says ACCC as it flags search engine choice screen
The Australian Compeition and Consumer Commission (ACCC) has recommended that a choice screen, providing consumers with a selection of search engine options be introduced in Australia, in order to curb Google’s dominance in the space.
This recommendation comes as part of the ACCC’s third Digital Platform Services Inquiry interim report, released this morning.
The report has found that Google has a market share of 94%, as the dominant search engine in Australia, with Google Search being the default search engine on the two most popular browsers nationally, Chrome and Apple’s Safari, both pre-installed on most mobile devices.
