Gorilla Nation to expand into Australian market
Online branded sales company Gorilla Nation will expand into the Australian Market with its partner entertainment website Metacafe.
The announcement
Sydney, AUSTRALIA — August 24, 2010— Gorilla Nation (www.gorillanation.com), the world’s largest online branded sales company, today announced it will expand its partnership with Metacafe into the Australian market. Gorilla Nation currently represents the online advertising inventory for Metacafe in the Canadian market.
Attracting more than 40 million unique visitors globally per month and standing as one of the top 100 properties in Australia per comScore, Metacafe keeps consumers plugged into their entertainment passions every day. The site is the first entertainment destination solely dedicated to showcasing the best videos from the world of movies, video games, sports, music and TV.
“We are committed to connecting brand advertisers with their target consumers through innovative marketing programs and close association with the most popular video content on the web,” said Tim Rottach, who leads international sales for Metacafe. “Gorilla Nation has helped us deliver on this promise in Canada, and we’re pleased to now extend the relationship to Australia.”
“Expanding our distinguished partnership with one of the world’s largest video sites to the Australian market is exciting news,” said Renee Siemak, Senior Manager of Business Development at Gorilla Nation. “Metacafe’s high viewership of entertainment-related videos and its commitment to delivering a dynamic online experience enables Gorilla Nation to offer strategically crafted ad campaigns for Canadian and now Australian marketers.”
About Gorilla Nation:
Gorilla Nation is the world’s largest online branded sales company, exclusively representing the online branded ad inventory of over 500 premium content sites. GN is focused on selling site-specific, integrated media and promotional programs across its properties on behalf of Fortune 500 brand marketers – marrying message with media. Working closely with its web publisher partners, GN’s expertise within 30 select vertical markets provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach, site-specific creative frequency, guaranteed media placements and integration of message to contextually relevant audiences. The company is committed to delivering integrated creative media programs, from concept through execution, and exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, London, Sydney and Melbourne.
About Metacafe – Entertainment That Connects:
Metacafe is the first entertainment destination solely dedicated to showcasing the best videos from the world of Movies, Video Games, Sports, Music and TV. We are the trusted source that keeps millions of viewers plugged into their entertainment passions every day, and we connect marquee brand advertisers with their target consumers via close association with the most popular entertainment content on the web. The privately held company is headquartered in San Francisco, with offices in New York City, Los Angeles, London and Tel Aviv. For more information – and millions of entertaining videos – visit www.metacafe.com.
Source: Gorilla Nation press release
