Bungee jump horror ad warns Aussies of the dangers of foreign travel

The moment the bungee chord snapped

The government has released an ad to warn of the dangers of traveling abroad without making the right preparations.

The video tells the story of Australian Erin Langworthy, who fell 360 feet into a river in Zambia in 2011 after her bungee cord broke.

The ad is for the government’s Smartraveler service, which is run by the Department of Foreign Affairs and Trade. The campaign is from JWT Sydney.

Smartraveler is encouraging Australians to share their travel tales on a campaign website for the chance to win a share of $6,000 in travel vouchers.


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