Bungee jump horror ad warns Aussies of the dangers of foreign travel
The moment the bungee chord snapped
The government has released an ad to warn of the dangers of traveling abroad without making the right preparations.
The video tells the story of Australian Erin Langworthy, who fell 360 feet into a river in Zambia in 2011 after her bungee cord broke.
The ad is for the government’s Smartraveler service, which is run by the Department of Foreign Affairs and Trade. The campaign is from JWT Sydney.
Wow, i am just about to travel. great ad. im booking my insurance ASAP.
“makign the right preparatiuons.”
Quote of the year.