Government launches multi-million dollar Free Trade Agreement push to counter union ads

The Department for Foreign Affairs has launched its response campaign to trade union ads in a bid to position recent Free Trade Agreements with Asia as beneficial for the Australian economy.

The government called a hastily convened tender from its panel of creative agencies in September after the CFMEU launched a campaign accusing it of “stuffing up” the agreement by allowing Chinese companies to bring in their own workers.

Over the weekend the government released its reply as part of the broader ‘Australia Open For Business’ campaign, which shows a woman walking past a series of small Australian vendors talking about the benefits they will get from the agreements.

Ad agency 303Lowe won the tender for the work, with the campaign spend pegged at $24.6m which will include a roadshow around several Asian countries.

The Open for Business campaign also includes a web portal which allows people to explore resources explaining what the various deals mean, and an active social media presence.

A Twitter handle @AusGovFTA started tweeting on September 10 and has so far accrued 156 followers, while a Facebook page for the campaign has had 1,700 likes since September 14.

australia open for business


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