Government launches multi-million dollar Free Trade Agreement push to counter union ads
The Department for Foreign Affairs has launched its response campaign to trade union ads in a bid to position recent Free Trade Agreements with Asia as beneficial for the Australian economy.
https://www.youtube.com/watch?v=NUK8gs42Zf8&feature=youtu.be
The government called a hastily convened tender from its panel of creative agencies in September after the CFMEU launched a campaign accusing it of “stuffing up” the agreement by allowing Chinese companies to bring in their own workers.
Over the weekend the government released its reply as part of the broader ‘Australia Open For Business’ campaign, which shows a woman walking past a series of small Australian vendors talking about the benefits they will get from the agreements.
Ad agency 303Lowe won the tender for the work, with the campaign spend pegged at $24.6m which will include a roadshow around several Asian countries.
The Open for Business campaign also includes a web portal which allows people to explore resources explaining what the various deals mean, and an active social media presence.
A Twitter handle @AusGovFTA started tweeting on September 10 and has so far accrued 156 followers, while a Facebook page for the campaign has had 1,700 likes since September 14.
First rule of marketing – don’t advertise a negative.
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What a load of crap obviously there is a small band of industries that will benefit 24 million spent on rubbish.our main sustainable future is disappearing daily .manufacturing a product.I have a small engineering business that needs a manufacturing industry to survive .I deal in bricks ,mining,agriculture ,car manufacturing building products all on the slippery slope that employs 100000 of Australians.not half a dozen people in white coats in specialised areas that employ very few.
I talk to hundreds if not thousands of people who have the same problem.
Please spend the tax I am forced to pay on helping industry not crap advertising to the converted.
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