Government unveils ‘How’s your head today?’ COVID-19 mental health campaign via BMF

The Australian Government Department of Health has announced a new campaign to tackle the issue of mental health during the coronavirus pandemic.

The $10m campaign, created by BMF Australia, urges Aussies to prioritise their mental health by asking the question ‘How’s your head today?’

‘How Are You Feeling Today?’ Campaign Poster

The COVID-19 mental health campaign is being rolled out across TV, radio, outdoor, social and online, and also comes with a factsheet about caring for your mental wellbeing.

It’s the latest part of the Australian Government’s $48.1 million support of the Mental Health and Wellbeing Pandemic Response Plan amid COVID-19.

The campaign has four key objectives; helping Aussies to make their mental wellbeing a priority, recognise the signs of poor mental health, know where they can get help if they aren’t feeling like themselves and to seek support when they need it.

It will also run in 15 different languages on radio and in print. Vietnamese, Arabic, Mandarin, Cantonese, Greek, Italian, Korean, Spanish, Punjabi, Hindi, Khmer, Thai, Turkish, Persian and Macedonian versions will be included, as well as English.

[Click to enlarge]

Announcing the campaign, health minister Greg Hunt said mental health has suffered across Australia in what has been “the hardest of years.”

“We all need to check in on our mental health and support is available,” he told reporters in Canberra.

The government’s COVID-19 messaging so far this year has included an education campaign released in March, and a series of ads in a campaign pushing its COVID-Safe app, which was released to mixed views.


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