Government’s Women in STEM Ambassador Program names PHD as media agency
The federal government’s Women in STEM Ambassador Program has appointed PHD to its media account, involving a remit of media planning, buying, content development, and PR.
Currently, only 16% of the science, technology, engineering and mathematics (STEM) workforce is women, leading to PHD being tasked with executing a national awareness campaign encouraging primary school-level children to consider STEM careers.
PHD’s pitch was successful
The program’s campaign manager, Rachel Misitano, said: “We are truly inspired by the ideas PHD has come up with to meet our strategic objectives, demonstrating a superior understanding of our target audience,” Misitano said.
“We admire their innovative and unconventional approach and are extremely excited to see their ideas come to life.”
The win follows last week’s announcement that the agency also won the $39m Spotlight account.
Jo Liddell, PHD’s head of content and social who will be leading the Women in STEM Ambassador Program account, added that the latest win is important, given the lack of women represented in STEM careers.
“We were astonished by the percentage of women in the STEM-skilled workforce, and knew we needed to create more than just a campaign, but inspire a movement to really impact future career selection for eight to 12-year olds,” Liddell explained.
“We are incredibly proud to support such an important initiative and look forward to working alongside the Women in STEM Ambassador to bring this campaign to life.”
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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Jo Liddell
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