GPY&R Melbourne wins top honours with Mobile Medic at Caxtons
GPY&R’s winning campaign, Mobile Medic
GPY&R Melbourne has won the top prize at this year’s Caxton Awards, which celebrate excellence in newspaper advertising.
The winning campaign, Mobile Medic, for client Australian Defence Force, picked up best in show award ‘The Quinlivan Black’ and also won in the Mobile & Tablet and Technical Innovation categories
DDB Sydney won three awards for their work on car client, Volkswagen.
For the second year running, New Zealand agency Special Group has picked up four awards – two each for its work on the Newspaper Advertising Beaurau and Four/MediaWorks, while Ogilvy Sydney snagged the newsworthy idea of the year award for its Share A Coke campaign for Coca-Cola.
The full list of winners:
Standard Banners
- The Special Group
- Un-Rugby This Banner – Four/MediaWorks
Rich Media
- Host
- The Kiwi Sceptics – Air New Zealand
Mobile and Tablet
- George Patterson Y&R Melbourne
- Tri Service Mobile Medic – Australian Defence Force
Technical Innovation
- George Patterson Y&R Melbourne
- Tri Service Mobile Medic – Australian Defence Force
Automotive
- DDB Sydney
- Park Assist Technology – Volkswagen
Consumer Services
- Whybin TBWA Sydney
- Dominate with Domain Winged Bats – Fairfax Media
FMCG
- Clemenger BBDO Melbourne
- Spending Too Much Time With The Wife? – Carlton United Brewers
- Colenso BBDO
- Idiot – DB Breweries
Corporate, Government & Public Service
- Grey Melbourne
- Drugs Confusion – Transport Accident Commission
Charity & Community Service
- George Patterson Y&R Sydney
- Timothy – Juvenile Diabetes Research Foundation
Media & Entertainment, Telecommunications & IT
- Special Group
- Send a Paper – Newspaper Advertising Bureau
- DDB New Zealand
- The Rialto Channel – Independent Film for Independent Minds – Sky Television
Retail
- Ad Impact Advertising
- Pool Fence – Midalia Steel
Travel & Leisure
- Whybin TBWA Sydney
- TNZ Te Araroa – Tourism New Zealand
Best Campaign
- DDB Sydney
- Park Assist Technology – Volkswagen
Best Topical Ad
- Special Group
- Send a Paper – Newspaper Advertising Bureau
Best Use of The Newspaper Medium
- CHE Proximity
- Odd Spot – Peter MacCallum Cancer Centre
Best Cross Platform Newspaper Campaign
- Special Group
- Four. The Home of Not Rugby – Four/MediaWorks
Best Copywriting
- Colenso BBDO
- The Wine List – DB Breweries
- DDB New Zealand
- The Rialto Channel – Independent Film for Independent Minds – Sky Television
Best Art Direction
- Leo Burnett Sydney
- As Smooth As Life Is Rough – Diageo Australia
Best Photography
- DDB Sydney
- Park Assist Technology – Volkswagen
Best Illustration
- George Patterson Y&R Sydney
- Timothy – Juvenile Diabetes Research Foundation
Newsworthy Idea of the Year Award
- Ogilvy Sydney
- Share a Coke – Coca-Cola
People’s Choice Award
- DDB Sydney
- Park Assist Technology – Volkswagen
Caxtons Cadets
- BMF
- Martin Svane and Mark Carbone
Denis Everingham Award
- Gordon Trembath
Quinlivan Black Award
- George Patterson Y&R Melbourne
- Tri Service Mobile Medic – Australian Defence Force
