GPY&R reward environmentally friendly beach-goers with live music

Junk Jukebox - Coogee 2Sydney councils Waverley and Randwick are encouraging Sydneysiders visiting Coogee and Bondi beaches to dispose of their litter in public rubbish and recycling bins by launching the “Junk Jukebox”, which rewards people with a live musical performance when they throw away their trash.

GPY&R Sydney have teamed up with Will O’Rourke and The Glue Society to create the “Junk Jukebox”, an oversized stage carousel structure made of plantation plywood accommodating multiple bins.

Whenever rubbish is put in the bins, the structure rotates with the musicians “suddenly coming to life and performing live for a short period”.

GPY&R Sydney executive creative director Bart Bawlak said in a statement: “By using music as a reward, we’re not just getting people to chuck their rubbish in the appropriate bins. We may even move punters to go as far as picking up other peoples’ litter and put it in the bin.”

The installation, designed and developed by The Glue Society, was launched at Coogee beach yesterday, and will be moved to Bondi today ahead of the Australia Day long weekend.

Australian blues musician Ash Grunwald plays live tunes on the Junk Jukebox.

Despite a larger number of public bins available along the beaches, the annual litter toll at Coogee equates to 400 tonnes of waster per year.

“That’s a perfectly clear sign that instructing people to not litter doesn’t work. Rather than being punitive, we’re changing the motivation through encouragement,” said GPY&R Sydney executive creative director David Joubert.

The project was an idea by GPY&R undertaken on a probono basis in conjunction with Will O’Rourke.


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