The Grace Tales and Grace magazine appoints Eliza Hynd as partnerships and digital sales director
“Premium parenting” title, The Grace Tales and Grace magazine has appointed Eliza Hynd as its new partnerships and digital sales director.
The announcement:
PRESS RELEASE
For immediate release
7 February 2017
The Grace Tales and GRACE magazine appoints Eliza Hynd as partnerships and digital sales director.
Former national advertising manager at InStyle Australia ELIZA HYND has been appointed as the new partnerships and digital sales director at The Grace Tales and
GRACE magazine.
“I’m thrilled to have Eliza join our growing team. She brings a wealth of expertise and years of experience in glossy fashion magazines. Since its launch in September 2013,
The Grace Tales has established itself as the go-to lifestyle destination for style conscious mothers. We capture an engaged, niche audience and I’m excited about what we have planned for 2017,” says founder and editor Georgie Abay who left her position of deputy editor at VOGUE Australia to focus on the site.
Working with top photographers such as Julie Adams and experienced editors such as Claire Brayford and Brooke Le Poer Trench, The Grace Tales and GRACE magazine have photographed and interviewed celebrities from around the world such as Miranda Kerr, Teresa Palmer, Kate Ritchie, Marta Dusseldorp, Tammin Sursok and more.
GRACE magazine is a new complimentary bi-monthly digital magazine which launched in November 2016. The launch issue featured Australian actress Teresa Palmer on the cover and fills a big gap in the premium parenting market.
“The Grace Tales has a unique positioning in the market – there is nothing quite like it. As a mother myself, I am continuously inspired by the beautiful home profiles and tales of other mothers who are in the same boat – all striving to juggle the perfect work/life balance with demanding careers, motherhood, family and friends,” says Hynd.
“It’s an exciting time to be joining this team which is experiencing exponential digital brand growth lead by the inspiring entrepreneur and founder Georgie Abay,” she adds.
“I look forward to drawing on my expertise to grow The Grace Tales and GRACE magazine’s online properties and extensions commercially both locally and internationally via strategic partnerships and bespoke digital acquisitions.”
Last month the site received over 61,000 unique visitors and has a combined social following of over 70,000+. The combined reach of both The Grace Tales and GRACE magazine is 140K+ and growing.
