Grant McAloon departs Leo Burnett Sydney after eight years, with Droga5’s Andrew Fergusson to become ECD

Leo Burnett Sydney’s executive creative director Grant McAloon is departing the agency after eight years in the role to “dedicate more time to new opportunities”.

In his place, the agency has hired Andrew Fergusson, who was most recently group creative director at Droga5 in New York.

McAloon spent eight years with Leo Burnett Sydney

Melinda Geertz, Leo Burnett Australia CEO, thanked McAloon for his work.

“Grant has been part of our company for more than eight years, and he leaves an indelible legacy. He has graced us with his wonderful sense of humour, his extreme generosity – and, of course, his creativity. Grant has been behind some of our most awarded and business-changing ideas – including Earth Hour, one of the most celebrated ideas in the history of Leo Burnett. We’re grateful for all those years of friendship and creativity,” Geertz said.

Fergusson started out at TBWA Sydney as an art director and joined Droga5 when it launched its Sydney office in 2009. He moved to New York with the agency at the start of 2016 as creative director, following the closure of the Australian operation, and was promoted to group creative director a year later.

Earlier this year it was announced that Accenture Interactive was acquiring Droga5.

Fergusson has worked with brands including VB, Telstra, ING, Renault, Coca-Cola, JP Morgan, Lynx, Pizza Hut, Facebook, Mars, Playstation, Ebay and Qantas. He was behind the launch of Tiger Beer’s global brand platform ‘Uncage’, and was part of the United Nations #IWasHere campaign.

Andrew Fergusson is joining Leo Burnett from Droga5 in New York

Fergusson commented on his return to Australia: “When deciding to move back to Sydney, I couldn’t have asked for a better new creative home. Leo Burnett is a true creative company, and I’m excited to join a like-minded group of people who are passionate, ambitious and focused on the future. I can’t wait to get into it.”

Leo Burnett Australia chief creative officer, Jason Williams, said: “Bringing Andy on board is exciting. You only have to look at his globally-awarded portfolio, impressive integrated ideas, and wealth of experience across all platforms to understand why he is the full package.”


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