‘Very graphic’ Movie World ad ‘not justifiable’, according to ad watchdog

December 15, 2017 12:00

An ad for an event at Movie World which was accused of depicting “abduction, physical and sexual assault” was removed from circulation after the Ads Standards Board determined it was unnecessarily graphic, gory and violent.

The Friday Nights event promotion for a Halloween-themed special event held at Warner Brothers Movie World shows a young woman going through a dream sequence and experiencing various torturous experiences including being strangled, stabbed and chained.

The ad screened before a 6pm screening of MA15+ rated Blade Runner.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.